Media strategy
CLEP American Government, Chapter 30 Media strategy Media strategy decides which audiences a campaign needs to reach, what message it wants them to receive, which channel fits the purpose, and when communication should occur. Paid media purchases placement and gives the campaign substantial control over content. Earned media comes from news coverage that the campaign […]
Presidential nomination process
CLEP American Government, Chapter 30 Presidential nomination process A presidential campaign begins before the first official contest. Prospective candidates speak with donors, activists, elected officials, campaign professionals, and influential organizations; test whether they can raise money; recruit staff; and seek endorsements. This period is the invisible primary. It is "invisible" only because no official ballot […]
