Horse-race coverage
CLEP American Government, Chapter 33 Horse-race coverage Who is ahead? Who has money? Which mistake changed the momentum? Horse-race coverage organizes a campaign around competition and strategy rather than the policies the winner would pursue. That information is not inherently trivial. Viability and coalition movement matter, but a steady diet of tactical stories can leave […]
Priming
CLEP American Government, Chapter 33 Priming When citizens rate a leader, they cannot consider every part of the record equally. Priming occurs when recent attention makes one issue count more heavily in that later evaluation. The mechanism operates at the moment of judgment: an accessible consideration becomes a standard for approval even if the citizen's […]
